Wrap-Up Report
One-click summary with statistical results, traffic history, and team comments
Recent:
Winner30 days
Checkout Flow Redesign v2
Simplifying the checkout flow from 4 steps to 2 steps will increase purchase completion rate by at least 5%
2026-01-15 → 2026-02-14166.2k participants97.3% confidence
+20.2%
Overall Lift
20.2% lift in conversion rate (97.3% confidence)
23.7% increase in revenue per session
Mobile users showed 2x the conversion lift compared to desktop
Average session duration decreased 19.2% (positive — faster completion)
Bounce rate decreased 16.1% on the checkout page
Variant Comparison
| Metric | Control (4-step) | Variant B (2-step) | Delta |
|---|---|---|---|
| Traffic Split | 48.5% | 51.5% | +3% |
| Conversions | 2.8k | 3.5k | +674 |
| Conversion Rate | 3.42% | 4.11% | +0.6900000000000004% |
| Revenue | $142.3k | $176.1k | +$33.7k |
| Avg Session (s) | 245s | 198s | -47s |
| Bounce Rate | 34.2% | 28.7% | -5.5000000000000036% |
Traffic Allocation History
Day 1
Variant Control
Day 30Statistical Summary
97.3%
Confidence
0.0270
p-Value
166.2k
Sample Size
3%
MDE
92%
Statistical Power
[8.4%, 32.1%]
Lift CI (95%)
Team Comments (4)
results
AC
Alice Chen5/16/2026
The 2-step variant significantly reduced cart abandonment. Recommend full rollout.
BS
Bob Smith5/16/2026
Mobile conversion lift was even higher at 28.3%. Desktop was 14.1%.
recommendations
CD
Carol Davis5/16/2026
We should monitor refund rates post-rollout — faster checkout may lead to more impulse purchases.
technical
DW
Dave Wilson5/17/2026
Server-side latency was 12ms lower on the 2-step variant due to fewer API calls.
1Roll out Variant B (2-step checkout) to 100% of traffic immediately
2Monitor refund rates for 2 weeks post-rollout to detect impulse purchase effects
3Consider A/B testing payment method ordering within the new 2-step flow
4Apply similar simplification to the subscription upgrade flow
Report generated on 5/17/2026 · Experiment ID: exp_checkout_flow_v2 · 30-day duration